So much so, that 40% of B2B marketers say email marketing is a tactic that is critical to their success. B2B emails get the most engagement on Tuesdays out of every other day in the week [8]. Segmentation and personalization. Our data shows B2B marketers reallocated their budgets and went online for a successful year of virtual events ranging from VIP experiences to corporate events. (Casted, 2022) (Marketing Land, 2019) A Facebook ad costs $0.97 per click on average. In this post, you'll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Visual Storytelling Made Easy! 64% of women and 68% of men have felt an emotional connection with a brand. 57 percent of LinkedIn users are male and 43 percent are female. And rightly so. 32. (Source: Statista, Statista) Business-to-business marketing has seen significant shifts in the last few decades. General Email Marketing Statistics and Best Practices. Adoption and MarketGrowth of Marketing Automation 2. B2B Marketing Statistics: Plans in 2021. 16% of B2B organisations' top marketing spend is email marketing. You're here for business-to-business (B2B) marketing stats, and this post has more than 100 of them. What's worth noting is that some of these businesses use the three together. B2B marketers who reported low levels of content marketing success (minimally/not at all successful) said it was mostly due to content creation challenges (63%) and strategy issues (51%). Moreover, 83 percent of B2B leaders believe that omnichannel selling is a more successful way to . 21. 21. According to B2B . These are some of the questions we will be seeing to answer as we explore the b2b marketing trends to expect in 2021 Introduction It's a sweeping feeling across the business world that 2021 will be a year fraught with uncertainties and many unknown variables. Jan 18, 2022. ( Statista, 2021) The number one ranked website on Google's search results has an average click-through rate (CTR) of 31.7%. You can read the full results of the research hot off the virtual presses today in the 11 th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 . Experts expect that the global B2B ecommerce market sales will hit $12 trillion by 2020. We've finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. Multichanel Marketing Statistics 2021 (Key Trends) . Benefits and Goals of Marketing Automation 3. . Weidert Wednesday: B2B Marketing Video Statistics for 2021 Posted by Isaiah Wells on February 24, 2021 If you've been weighing the evidence to decide whether now is the time for video in your B2B digital content marketing program…the short answer is YES. 5% is the average click-through rate for B2B emails. The average percentage of marketing budgets invested in analytics is projected to increase from 6.7 percent in 2018 to 21.3 percent in 2021. Founder & chief strategist, Digital Delane. 77% of tech vendors plan to use product demos and 73% will use the company and product website as marketing tactics in 2021. If you're a little behind the . B2B video marketing statistics show video ranks second, with only 5% less. The statistics above, averages from 120+ content marketing campaigns with varying results, depend on a thoughtful implementation of content marketing and SEO, as well as the utilization of conversion optimization best practices on each page.. (99 Firms) Once they've read a vendor . ; 45% of buyers use reviews during their purchase process. The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. US companies spent more than $350 million on email marketing in 2019 and this number is expected to grow in 2020 [9]. And this study backs it up. That makes it the top traditional social network for B2B research, with only YouTube coming in higher at 50.9%. Email marketing is one of the most powerful tools for B2B businesses to generate more leads and sales. Content marketing statistics. You'll love the massive list of up-to-date stats on this list.. 77% of B2B firms have a content marketing strategy. 21 Stats for Your 2021 Digital Marketing Strategy. 43) 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Marketing spend is expected to grow by 14% in 2021. (Deloitte, 2020) 83% of traffic to marketing blogs comes from desktops. Twitter for business statistics 24. 45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing. One source of inspiration I've found effective are the insights from . 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. 7. 86% of consumers appreciate honesty and authenticity in brands. In a recent survey, 60% of respondents stated they consider purchasing a product after they have read about it. 58% of consumers consider UGC as the most authentic form of content. Given the unique changes and challenges of 2020, we added a set of questions to gauge marketers' responses to the pandemic in the short term and as they plan for 2021. Base: B2B content marketers whose organizations were minimally/not at all successful with content marketing in the last 12 months. 193 B2B marketing professionals participated in the survey. . 20% is the average open rate for B2B emails. 20% is the average open rate for B2B emails. Last updated on August 14, 2021. - Emailmonday "The Ultimate Marketing Automation stats". 42% of businesses on Facebook are based in the suburbs. Over 8 in 10 business employees say they prefer communicating via email over other methods [8]. ROI. Top 6 B2B Marketing Strategies and Trends for 2021 Posted by Keith Voss on January 28, 2021 Remember all those marketing plans you made for 2020 and your strategies that were painstakingly crafted to catapult your company to a new stratosphere of sales and marketing success? Influencer marketing spend has increased by 70% year-on-year. Even with the current postal rates, direct mail marketing provides a strong return on marketing investment. Surprising B2B video marketing statistics for 2021 81% of businesses are now using video for marketing (Hubspot) People love video - it's entertaining, engaging, and easy to digest. 11. It also includes new estimates for B2B display and search ad spend. 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago . (2021) Jump to section: 1. Infographic B2B. Switch off the automated responses and focus on being even more human in 2021. Content Marketing Stats 2022 88% percent of B2B marketers say their homepages talk primarily about their companies, products, and services. According to digital marketing statistics, US$6 billion is spent on B2B digital marketing each year in the US alone. Marketers report 'measuring the ROI of marketing activities' will be their number one challenge in 2022. #1: Businesses are the most trusted institution for information in 2021. New B2B Marketing Statistics For 2021. According to a study, 97% of B2B marketers use LinkedIn for content marketing. It may be counterintuitive, but a majority of B2C content marketers saw their budgets . B2B email marketing statistics. (Forrester, 2019) The B2B ecommerce market is projected to reach a value of $20.9 trillion by 2027, at a CAGR of 17.5%. Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. Check out the most notable stats, trends, and data from the journey below! Juntae DeLane. Email on mobile. By Diana Palau, on 4 May 2021. 48.5% of B2B decision makers use Facebook for research. They also create whitepapers (47%) and podcasts (32%). The coronavirus pandemic changed how the world did business in 2020. This report details the most important market shifts in our July 2021 forecast for US B2B advertising. ( Statista, 2021) There are 4 billion daily email users. Savvy marketers tap new ways to win hearts and minds. Sixty-six percent of the group expect increases in their 2022 budget, and one in five say the increase will be greater than 9%. Open and click-through-rates. ABM mostly refers to the data-driven personalization of a single company's journey through marketing and sales teams' aligned work. - Pepper Global "B2B Marketing Automation Report 2014 . During the survey, seven percent of responding B2B and 10 . 41% of B2B leaders noted that selling directly to customers online is a significant business opportunity in 2021. This infographic from Oberlo discusses about 10 video marketing statistics that you need to know in 2021. The B2B Ecommerce Trends and Statistics to Follow in 2022. by Michael Keenan. Email marketing plays a big part in B2B marketing strategies. B2B Email Marketing Statistics. 46% of B2B marketers consider it to be the latest trend for 2021. If you're beating the average, you have a strong foundation to build on, but you can still achieve incremental improvements—and sometimes, major leaps of improvement. Content Marketing Statistics. These stats highlight many of the challenges, opportunities, and changes unfolding here in 2021. Here are the digital marketing statistics 2022 you don't want to miss! LinkedIn B2B Focused Statistics 42) 97% of B2B marketers. Improve your email marketing strategy for 2021. For 100 registrants, up to 40% attend the . See: Deloitte report: six marketing trends for 2021. 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months. 20. It's a complex digital marketing channel, so use these organic search statistics to keep track of current trends: As of June 2021 - 87.8% of searches come from Google, Bing is 5.6%. If your team lacks some of the specialized skills necessary to deliver a content marketing campaign of . To help answer these questions on measuring B2B content performance, Ascend2 and KoMarketing Associates fielded the Measuring Content Marketing Performance Survey between February 17 - 25, 2021. Selling on the internet. When used effectively, it's a great tool to help you identify, grow, and discern your audience. Lee Odden on Jan 4th, 2021 B2B Marketing, Influencer Marketing. 12. Twitter is tied with Facebook for this Twitter business statistic. Less than half that number (21%) use analyst rankings and reports. Most email marketing providers don't share official data on conversion rates, as many users do not use the platform to track conversions directly. 37 percent of US adults who use LinkedIn are between 30 and 49 years old. In this guide, you'll find 30+ B2B marketing statistics to have on your radar for 2022. 10-60 minutes is how long people look at email each week. With that in mind, here's my rundown of the 12 most important B2B marketing tactics for 2021, and all the reasons you can't afford to ignore them. The most successful B2B marketing teams allocate up to 40% of their total marketing budget just on content marketing. Here's a summary of the LinkedIn statistics you need to know in 2021: LinkedIn has over 740 million users in more than 200 countries and territories across the globe. Digital marketing will be a key component to your overall marketing strategy in 2022. Here are nine statistics (with a few bonuses) about B2B sales that will inspire your sales team to innovate. As we dive headlong into 2021, let's take a look at a few B2C key content marketing statistics and trends that will help us plan for the year ahead. In fact, it matches the ROI of social media marketing efforts. Let's dive in. By comparison, 33% are urban businesses, and 25% are based in rural areas. (Casted, 2022) More than half of B2B marketers (61%) publish videos and webinars. Account-based Marketing (ABM) was one of the hottest B2B marketing trends last year. B2B marketing is an ever changing industry with trends that come and go. KEY STAT: The US B2B digital ad market grew 32.5% in 2020 and will grow 24.9% this year for nearly $11 billion in spending, according to our July 2021 estimates. Clearly, the value of video marketing cannot be overstated. (Source: Edelman) Content marketing costs less but produces more leads. Deliverability. These email marketing campaign statistics will help you determine where you can focus your efforts when building your email strategy for 2021. In 2021, we saw a number of trends take off and make their way into B2B ecommerce: mobile-first sites, personalization, and adopting omnichannel selling being just some. 16% of B2B organisations' top marketing spend is email marketing. They also create whitepapers (47%) and podcasts (32%). Following the recent surveys, the overall conversion rates are from 40% to 55% in 2018. Let's get into it. B2B Industry Statistics; B2B Customers Statistics (P.S. B2B marketing to resemble B2C marketing. To boost your email marketing strategy, speak to one of our email marketing experts today. The world of B2B marketing was flipped on its head a few years ago when digital marketing channels made it easier than ever to access your customers. According to Forrester Research, B2B ecommerce will drive $1.2 trillion in revenue by 2021. 31% of B2B marketers view email newsletters as the best content for nurturing leads. According to B2B stats, 52% of B2B marketing decisions are based on data. B2B marketers should know that LinkedIn is a key tool to use as part of your marketing strategy and campaigns. Strategy #1: Account-Based Marketing (ABM) As a marketer, your natural instinct is to focus on bringing in as many leads as possible. 60% of all B2B tech buyers are millennials (age 25 . 85% of B2B marketers say lead generation is their most important content marketing goal ( source ) (Research and Markets, 2020) With its projected revenue by 2027, the B2B ecommerce market will outgrow B2C ecommerce sales. See: Deloitte report: six marketing trends for 2021. Influencer marketing, AI, and re-targeting complete the top 5 trends . In early 2021, a study was conducted on social media platforms usage by business-to-business and business-to-customer marketers worldwide. (Source: HubSpot) Almost 70% of B2B buyers find and consume content directly from a vendor's website. Optimizing Your B2B Content Marketing Campaign. B2B marketers plan to invest in these top five areas in . Below Are Top B2B Digital Marketing Statistics from 2018, 2019, and 2020 that Will Help Drive Your 2020 Marketing Strategy General B2B Digital Marketing Statistics. Less than half that number (21%) use analyst rankings and reports. 6 Eye-Opening B2B Content Marketing Statistics for 2021. Built to Bloom Infographics. (SEMrush, 2019) Search is the number one traffic source to blogs across all industries. Email was the 3rd most popular Organic Content Distribution Channels used by B2B businesses in the last 12 months This field is traditionally dominated by very specific marketing forms, often unlike those utilized in consumer marketing. So if you want to find data and facts on: Email marketing. The 2020 State of ABM Report shows 94.2% of respondents now have an active ABM programme (up from 77% in 2019) with mature ABM programmes now accounting for 79% of all sales opportunities (vs. inbound/outbound, etc.) . (Casted, 2022) Eight in ten B2B leaders say that omnichannel is as or more effective than traditional methods—a sentiment that has grown sharply throughout the past year—rising from 54 percent at the start of the pandemic to 83 percent in February 2021. 31% of B2B marketers view email newsletters as the best content for nurturing leads. you can click / tap on any stat to scroll down for more context & insight on the numbers) Our collection of the latest B2B marketing statistics. Content marketing statistics. 10 Video Marketing Statistics for 2021. B2B, or B-to-B, or BtoB Marketing: General Stats A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole . 3. According to the Content Marketing Institute, 43% of marketers surveyed say their 2021 budgets were higher. Related: Top B2B Marketing Stats The B2B ecommerce market is expected to reach $1.8 trillion by 2023 in the US that is a 17% increase in total sales (BigCommerce). 60% of all B2B tech buyers are millennials (age 25 . 67% of B2B buyers prefer to research online alone and not talk to a seller at all. 73% of the total attendees turn into lead generation. Marketing in general has seen considerable changes in recent years with the shift towards digital content, and B2B marketing is no exception.The types of content people consume and the ways marketers can reach new audiences continues to evolve. In the case of B2B marketing, webinar hosts make the most out of it. 25. 27% of B2B content marketers used Twitter ads in the last 12 months (Source: HubSpot) Almost 70% of B2B buyers find and consume content directly from a vendor's website. 2021 B2B Loyalty Stats Check back soon for more statistics added as they are released 2021 Travel Stats. 20 fascinating lead nurturing & lead gen statistics with trends, insights, charts, facts and figures on how to nurture leads effectively. In a survey conducted among U.S. B2B marketers in August 2021, respondents were asked about the changes in their spending plans on traditional and digital media. (Casted, 2022) More than half of B2B marketers (61%) publish videos and webinars. 5% is the average click-through rate for B2B emails. The research looks at what B2B marketers are doing to measure content marketing performance. 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics, and 57% of B2B marketers say influencer content outperforms their own brand content. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. But let's look at some of the most surprising stats in more detail. 4. The marketing automation industry is expected to reach 8.42 million by 2027. Read this article. The trend is going to continue in 2021. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2B Marketing Trends to Watch in 2022 [New Data] HubSpot's Blog team conducted research to determine the challenges, opportunities, and initiatives that most B2B marketers are focusing on in 2022. Aaron Brooks Jul 14, 2021 73 min read. B2B Event Industry Statistics. Content is a conversion tool. With a compound annual growth rate (CAGR) of 9.8% from 2020 to 2027, the future looks promising for marketing automation. Whether you're looking for trends, insight, or facts to back up your marketing plan, these B2B marketing statistics for 2021 will provide you with the information you need.Even better, they're organized by topic, so you can find what you want even faster. While there are no hacks or quick fixes for the top B2B marketing challenges we'll be facing next year, the more we know about what we're up against, the better prepared we'll be. Mobile devices (excluding tablets) generated 50.81% of global website traffic in 2020. (Statista, 2021) 81% of mobile marketers in the U.S. used location data on mobile devices in 2019. 98% of B2B marketers create social media content, newsletters, and blog posts. LinkedIn's adoption of stories and live streams is evidence that personal interactions are increasingly in demand for professionals. With more than half of B2B companies (58%) plan to adopt the technology. 2021 comes with lots of exciting trends and opportunities to meet your audience's needs, and it brings an equal number of challenges. (99 Firms) Once they've read a vendor . By Infographic B2B on August 31, 2019. 1. Check out these 2021 content marketing stats and trends to help you plan for 2022. Consumer behavior stats Consumer behavior changed significantly in 2020 and social media marketers need to adjust their expectations in response to these new statistics. Today, I'll share six new B2B content marketing statistics that everyone should know. 5. That audience will then become your customers! 10-60 minutes is how long people look at email each week. (eMarketer, 2019) 37% - The increase in Facebook ad impressions. Now let's look at the differences between B2B email marketing and B2C email marketing. 77% of B2B firms have a content marketing strategy. On the other hand, in B2C webinars, the lead generation survey shows 20% to 40%. 98% of B2B marketers create social media content, newsletters, and blog posts. But… 25. When examining B2B advertising, social media advertising was used by 83% of marketers and ranked second in success (29%) behind search engine marketing (33%). Email marketing remains a highly effective way to engage consumers. Only LInkedIn ranks higher, at 96%. Buyers consistently use these top 5 information sources to make purchasing decisions: Product demos, Vendor/product websites, User reviews, Vendor reps, and Free trials/accounts. In order of usage,, it's email marketing > event marketing (Webinar would replace this in 2021) > content marketing. 74% of travelers say they will spend more time choosing a destination this year in 2021 (TripAdvisor) 66% of travelers say they will spend more time reading reviews about destinations in 2021 (TripAdvisor) New B2B Marketing Statistics For 2021. Event marketing plays a large role in achieving business goals. Companies that prioritize marketing efforts are 13x more likely to see positive ROI. Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI. That's just over one sale in 100 emails. By understanding these email marketing statistics and putting our takeaways into action, your email marketing will remain competitive in 2021. Facebook business statistics 31. (Hootsuite, 2021) Facebook's projected worldwide advertising revenue for 2021 is $94.69 billion. ; 45% of buyers use reviews during their purchase process. As automation systems continue to grow, more money will be invested to keep it up and current with the trends. 72% of people feel interest towards a brand, 57% feel trust, 41% feel admiration. 97% of B2B . This is a complete list of the most important email marketing statistics every marketer needs to know in 2021. Facebook has a 2.14 billion advertising audience as of the third quarter of 2020. Here are some email marketing statistics that give some insight into how B2B businesses utilize email marketing. 50.9% of recipients say they find postcards useful. (SEMrush, 2019) In the marketing industry, the top-performing articles are over 5,700 words in length. Marketers love video because it . (Statista, 2020) U.S. businesses spent 18.5% of their marketing budget on mobile marketing in 2020, and this figure will reach 23.3% in 2022. Buyers consistently use these top 5 information sources to make purchasing decisions: Product demos, Vendor/product websites, User reviews, Vendor reps, and Free trials/accounts. Build Your B2B Video Marketing Strategy. Many people would probably find stats boring, but they can actually be incredibly helpful to guide your B2B video marketing strategy. By following video consumer trends and preferences that are backed by hard facts and figures, you can confidently build the best approach for your marketing goals. Content marketing is an important element of an effective multichannel strategy. 74% of B2B buyers admitted to doing the research before involving in any online purchase (Forrester). More than 80% of B2C content marketers saw budgets stay the same or increase in the second half of 2020. B2B Digital Marketing Statistics 11. 1. In 2021, the average conversion rate of emails is 1.22%, according to Barilliance. Unlike most stats posts, all of these stats are 100% up-to-date.In fact, I go back and update this page with new stats every 6 months. This number is expected to climb to 4.6 billion by 2025.